Tencent Cloud has announced a strategic partnership with Tokyo-based digital fashion studio forGIFT Inc. to launch AI-powered virtual fitting solutions for Japan’s fashion sector. This collaboration aims to streamline both production and retail, enabling brands to offer rapid, personalized virtual try-on experiences for shoppers.
forGIFT Inc., known for supporting brands like X-girl and Anker, has integrated Tencent Cloud’s advanced image generation and portrait segmentation technologies into its 3DCG fashion sampling pipeline. The joint solution allows for digital outfit changes in just 10 seconds and seamless integration with online storefronts, reducing sampling costs and environmental impact.
Tencent Cloud’s low-latency infrastructure also supports interactive livestream shopping and real-time virtual fittings, addressing the growing demand for digital and sustainable retail experiences. The service is now being promoted to Japanese fashion brands, with plans to expand to at least 50 brands by 2026.
Hanson Liu, Head of Tencent Cloud Japan, said, “Our collaboration with forGIFT Inc. reflects Tencent Cloud’s commitment to enabling smarter, experience-driven retail journeys. Together, we are delivering a locally hosted, turn-key solution that helps fashion brands reduce sampling lead times and cost, lower their environmental impact, and engage consumers through immersive, real-time virtual interaction.”
Takafumi Shirai, President of forGIFT Inc., said, “This collaboration marks a major step forward in redefining how digital fashion is experienced and delivered. By working closely with Tencent Cloud, we have been able to push the boundaries of digital sampling and consumer engagement. It has been a pleasure throughout, and we look forward to expanding our efforts together.”
forGIFT Inc., known for supporting brands like X-girl and Anker, has integrated Tencent Cloud’s advanced image generation and portrait segmentation technologies into its 3DCG fashion sampling pipeline. The joint solution allows for digital outfit changes in just 10 seconds and seamless integration with online storefronts, reducing sampling costs and environmental impact.
Tencent Cloud’s low-latency infrastructure also supports interactive livestream shopping and real-time virtual fittings, addressing the growing demand for digital and sustainable retail experiences. The service is now being promoted to Japanese fashion brands, with plans to expand to at least 50 brands by 2026.
Hanson Liu, Head of Tencent Cloud Japan, said, “Our collaboration with forGIFT Inc. reflects Tencent Cloud’s commitment to enabling smarter, experience-driven retail journeys. Together, we are delivering a locally hosted, turn-key solution that helps fashion brands reduce sampling lead times and cost, lower their environmental impact, and engage consumers through immersive, real-time virtual interaction.”
Takafumi Shirai, President of forGIFT Inc., said, “This collaboration marks a major step forward in redefining how digital fashion is experienced and delivered. By working closely with Tencent Cloud, we have been able to push the boundaries of digital sampling and consumer engagement. It has been a pleasure throughout, and we look forward to expanding our efforts together.”
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